ACRO Development Services is a team of licensed civil engineers, surveying professionals, planners and designers. As a longtime partner with Redline, ACRO sought to utilize our in-house design department to help them develop their re-brand. We chose to showcase the precision and accuracy within civil engineering by using an abstract drafting compass as their icon that also doubles as the "A" in ACRO. Also, the term ACRO derives from the Greek meaning peak, edge or tip. We implemented this through the sharp edges and clean design of the icon and sans-serif font. Included in their brand package was logo design and application, stationery design, brand standards, swag & promotional materials and website design.