This historic iron factory has been reimagined as one of Charlotte’s most unique workplaces. Preserving an industrial past while welcoming a creative future, The Foundry offers a collective of fully renovated office, workshop and retail spaces in Charlotte’s historic Third Ward neighborhood. Redline was brought on-board to reimagine the branding of this workspace while maintaining a historical reference to the Queen City Foundry. We combined intricate metal working details with the "pour" of the iron forge and an old-world typeface to create the new logo, and we used black steel elements combined with corten metals to create our color palette for the brand.