Charlotte, NC
22,000 sqft

Positec USA is the parent company to two online tool companies, Worx Tools and Rockwell Tools. Positec selected Charlotte for their U.S. headquarters. They wanted their space to reflect their tools and their business philosophy. Characteristics of the space were to include: design-forward, ergonomic, bold, rugged yet refined, flexible and simple. Redline created a central corridor with unique tool display cases. On the Worx side, a recessed glass case was designed complete with synthetic grass to display lawnmowers. On the Rockwell side, Redline created large, rusticated steel hanging panels to mount hand tools to for display. Brightly colored accent walls and graphics helped the space to pop. Ribbed metal walls were also used to suggest a construction material theme. The remainder of the program was corporate offices and open, collaborative work areas.