IMG Worldwide is a global leader in sports, fashion and the media business who looked to Redline to craft a dynamic space that reflected their brand. Graphic design is important to their core business and, therefore, was used throughout the space with large scale wall graphics, bold colors and sports media images of the elite athletes and fashion models that they represent.
The primarily open office work environment is organized with all the teaming and collaborative areas contained within a folded ceiling plane and glass walls that connect the staff to the open areas. This allows for maximum natural light throughout the space. The color palette is a clean, white backdrop with a few bold accent brand colors and an active carpet pattern that reinforces the organization of the plan. The ceiling is left open for an industrial look and painted white to accentuate the high ceilings. Floating ceiling planes located above the workstations help with acoustics. Overall, the space allows for flexibility to expand and foster staff collaboration while making a brand statement integral to IMG's business and image.