Positec USA is the parent company to two online tool companies, Worx Tools and Rockwell Tools. Worx tools are specialized, battery-operated yard tools such as mowers, trimmers, etc. while Rockwell specializes in battery-operated construction power tools. Positec selected Charlotte for their U.S. headquarters recently and Redline was fortunate enough to be able to work with this fun, energetic and design-savvy group.
Positec wanted their space to reflect their tools and their business philosophy. Characteristics of the space were to include: design-forward, ergonomic, bold, rugged yet refined, flexible and simple. Redline created a central corridor with unique tool display cases. On the Worx side, a recessed glass case was designed complete with synthetic grass to display lawnmowers. On the Rockwell side, Redline created large, rusticated steel hanging panels to mount hand tools to for display. Brightly colored accent walls and graphics helped the space to pop. Ribbed metal walls were also used to suggest a construction material theme.