Wray Ward is one of the Charlotte market's most respected and well-known marketing and advertising agencies. Redline was utilized to give their new location a make-over inside and out.
On the exterior, two building entry elements were created using wood paneling and aluminum accents. The interior is a well-organized plan of smooth white walls with recessed display slots. Strong accent color ceiling planes float over the lobby, conference room and break room with open slots to let light fixtures suspend through. Multiple skylights down the entire main spine allow natural light into the center of the building. The main connector features numerous graphic and product displays to showcase Wray Ward's work. Open office creative zones are flanked by team manager offices while providing informal teaming zones. The end product is a highly efficient, clearly organized plan with refined finishes & details and work display areas.